China mobile power market analysis report

preface
The performance of smart phones is becoming more and more powerful, and four core and even eight core phones are constantly emerging. Lithium battery technology has not made great progress. In recent years, more and more flagship mobile phones have given up the design of replaceable batteries for some reasons, which makes consumers feel very inconvenient.
The emergence of mobile power has solved the desire of some consumers to charge at any time, but the uneven products in the industry also make the mobile power market chaotic.
Distribution of mobile power brands
Key points of the report;
1. Brand focus, Pinsheng leading;
2. High capacity products become the first choice;
3. The attention below 200 yuan is more than 70%.
In terms of brand focus ratio, Pinsheng accounts for 17.1% of the market. Since Pinsheng is very famous in the era of nickel metal hydride batteries, after entering the lithium battery market, Pinsheng has consolidated the market by relying on a series of sub factory batteries with high cost performance. Therefore, it still has high popularity and influence in the mobile power market. The second ranked Sophomores' attention is 6.97%. Sophomores' products are famous for their cost performance, and low-cost and super large capacity is a major killer of sophomores.
The attention gap between other brands is small, while the attention of other brands is as high as 48.2%, which shows that the current mobile power market brands are mixed, and the choice and complexity are far more than other industries.
Trade off between price and capacity
Data shows that more than 40% of netizens pay attention to mobile power products with a capacity of 5000-10000 MAH, followed by super large products with a capacity of more than 10000 MAH. However, although these products have strong performance and some products can even charge notebooks, they are slightly less concerned than 5000-10000 MAH products due to volume factors.
On the other hand, the attention of 2000-5000 MAH products has also reached a quarter. This kind of mobile power supply is mostly designed with lithium polymer, which is relatively small in size and can generally charge the mobile phone 1-2 times. Products below 2000 MAH have less than 3% attention, so the built-in capacity of high-end mobile phones with non replaceable batteries has generally exceeded 2000 MAH, so it is of little significance. Even for Apple iPhone, 2000 MAH is difficult to meet the demand.
The attention of mobile power supply at the price of 100-200 yuan is close to 60%. At this price, the product capacity is large, and there are many brands and styles, so there is a lot of room to choose. The attention of products below 100 yuan has also reached 22.5%, indicating that there is still a lot of demand in the entry-level market. In addition, the emergence of some cheap mobile power supplies caters to the consumption habits of some people.
Top models
In terms of popular products, Pinsheng has three products shortlisted, with a capacity of 7500 and 5000 MAH, which can basically meet the needs of most insulation users. Dianxiaoer swept the market with its low price. Its flagship high-capacity mobile power supply has low price and regular performance, so it is very popular in the 100 yuan market.
Basically, the capacity of the shortlisted products is 5000-10000 MAH, which shows that users have made a trade-off between capacity, brand and volume while considering the price.